Makeup: Difference between revisions

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-Makeup is not simply a cosmetic product. It is a societal weapon crafted to mask, distort, and modify the natural female face to suit patriarchal standards of desirability. [[Woman|Women]] are conditioned from girlhood to believe that bare skin is “ugly” and “unprofessional” while painting themselves is a requirement for acceptance, love, or even basic respect. Makeup, while sometimes seen as empowering, is deeply rooted in [[misogyny]], capitalism, and the commodification of the female body.
+'''Makeup''' is not merely a cosmetic product; it functions as a societal mechanism designed to reshape, conceal, and manipulate the natural [[Woman|female]] appearance to conform to patriarchal standards of attractiveness.<ref>Wolf, Naomi. ''The Beauty Myth: How Images of Beauty Are Used Against Women''. HarperPerennial, 2002.</ref> From an early age, women are conditioned to internalize the notion that bare skin is "unattractive" or "unprofessional," while the act of applying makeup becomes a prerequisite for social acceptance, romantic attention, and even basic respect.<ref>Ressler, Adrienne. "Nearly Half of Women in This Study Say Not Wearing Makeup Is Unattractive." ''Glamour'', 2012.</ref> Although often framed as a tool of personal empowerment, makeup is deeply intertwined with systemic misogyny, capitalist profit motives, and the commodification of the female body.<ref>DeFino, Jessica. "How White Supremacy and Capitalism Influence Beauty Standards." ''Teen Vogue'', 2020.</ref>
-== Control ==
+==Control==
-The societal expectation for women to wear makeup dates back centuries. From ancient Egypt to modern America, makeup has always been a performance.  Women are expected to give to satisfy [[Male Gaze|male gaze]]. In modern times, the billion-dollar beauty industry profits off female insecurity, reinforcing the idea that without concealer, mascara, blush, and contour, a woman is not “complete.”
+The expectation for women to engage in cosmetic practices is longstanding. From ancient Egypt to contemporary Western societies, makeup has functioned as a performative requirement, compelling women to present themselves in ways that satisfy the male gaze.<ref>Hebrea, Anna. "History of Cosmetics." ''Wikipedia'', 2023.</ref> Today, the billion-dollar beauty industry capitalizes on these insecurities, reinforcing the perception that without foundation, mascara, blush, and contouring, a woman's appearance is somehow incomplete or insufficient.<ref>Wellisch, Yael. "The Cosmetic Industry Has Benefited from Women's Insecurities for Too Long." ''The Brown Daily Herald'', 2022.</ref>
+==References==
+<references />