Makeup is not merely a cosmetic product; it functions as a societal mechanism designed to reshape, conceal, and manipulate the natural female appearance to conform to patriarchal standards of attractiveness.[1] From an early age, women are conditioned to internalize the notion that bare skin is "unattractive" or "unprofessional," while the act of applying makeup becomes a prerequisite for social acceptance, romantic attention, and even basic respect.[2] Although often framed as a tool of personal empowerment, makeup is deeply intertwined with systemic misogyny, capitalist profit motives, and the commodification of the female body.[3]
Control
The expectation for women to engage in cosmetic practices is longstanding. From ancient Egypt to contemporary Western societies, makeup has functioned as a performative requirement, compelling women to present themselves in ways that satisfy the male gaze.[4] Today, the billion-dollar beauty industry capitalizes on these insecurities, reinforcing the perception that without foundation, mascara, blush, and contouring, a woman's appearance is somehow incomplete or insufficient.[5]
References
- ↑ Wolf, Naomi. The Beauty Myth: How Images of Beauty Are Used Against Women. HarperPerennial, 2002.
- ↑ Ressler, Adrienne. "Nearly Half of Women in This Study Say Not Wearing Makeup Is Unattractive." Glamour, 2012.
- ↑ DeFino, Jessica. "How White Supremacy and Capitalism Influence Beauty Standards." Teen Vogue, 2020.
- ↑ Hebrea, Anna. "History of Cosmetics." Wikipedia, 2023.
- ↑ Wellisch, Yael. "The Cosmetic Industry Has Benefited from Women's Insecurities for Too Long." The Brown Daily Herald, 2022.